PSA Posts

Do you want a little earth-changing idea?

On Monday, I blogged about all the hard mysterious work the GG Team was doing.  This probably sent you all into a frenzy, trying to figure out just what we were doing – like National Geographic’s World Magazine “What in the World” game.

 The GG team was out in full force this morning, greeting commuters at four Washington D.C. Metro stations as part of our promotional efforts for our new PSA.  We handed out boxes that contained a “little earth-changing ideas” on the outside, and a small note from GlobalGiving on the inside.  At our debriefing earlier today, we all had fun stories to share – having met people who responded enthusiastically, as well as some who were less than thrilled.

 If you met us out today, please leave us a message.  We’d love to hear from you!

 Below are some photos that Robert took of our adventures this morning.

Vh1 “Nothing But Nets” PSA

Vh1 and the Best Week Ever crew launched a funny PSA around their “Nothing But Nets” campaign about preventing Malaria in Africa.  Check it out:


Coming Soon to a (Small) Screen Near You…

As GlobalGiving’s marketing director, I’m responsible for getting the word out about GlobalGiving. But with a tiny marketing budget – that can be a real challenge. We frequently hear from GlobalGivers who say “Hey, GlobalGiving is a great idea, but why don’t more people know who you are? Why aren’t you doing more marketing?” Etc.

Well, in a few weeks we’re trying something we haven’t done before that we hope will reach a whole lot of new people who will be inspired to check us out. We’re producing a public service announcement (PSA) that is scheduled to be shown on Lifetime TV and potentially a bunch of other outlets (let us know if you have airtime to offer up, or ideas about who might!)

Our friends (and pro bono partners) at Leo Burnett pulled out all the stops to create what we think will be an awesome PSA. These things usually cost a lot of money – we learned that TV commercials are, on a cost-per-second basis, the most expensive kind of production – but the Burnett folks, led by our producer Vincent Geraghty, did an amazing job of convincing a lot of people to donate their time and talents to help us out.

The result – Donna and I were in Hollywood last week (ok, it was actually a warehouse up in the San Fernando Valley) to see the whole thing come together and watch the PSA being filmed. It was a great experience. Industry veteran and award-winning director Jim Gartner (you’ve probably seen his work…) liked the storyboard developed by Burnett’s creative team of Sarah Block and Eric Routenberg so much that he agreed to direct the PSA pro bono. We got to meet the “talent” – all card-carrying SAG members who showed up enthusiastic and energetic despite the late-Friday-night call time and LA traffic. Roger the producer’s friendly golden retriever even made a cameo appearance. And the crew of ~40+ others – including our very own team of “grips” and “gaffers” – transformed an otherwise nondescript warehouse into what became, for that one night, a manifestation of the GlobalGiving “marketplace for good.”
Our PSA is now in post-production mode and should hit the airwaves early in 2008. We’re pretty excited. And hopefully the TV-watching masses (and potential GlobalGivers) will be, too.

From California, it’s a wrap…for now.