nephria Posts

Oh So Pretty…

A new study by the beauty brand, Nephria, has found that women, on average, spend almost three years (cumulative) of their lives getting ready to go out.  It sounds absurd, but if you think about all the time that is spent, prepping, primping, changing outfits, twirling in front of the mirror, obsessing about that hair kink…it adds up! 

I’d love to say that I am immune from that statistic, a but after a recent incident where I got schooled by the 3-1-1 TSA carry-on rules (resulting in the necessary repurchasing of over $40 worth of cosmetic materials and contact lens solution) – showed me that I probably contribute to that statistic more than I care to admit.

“…The survey found that before a big night out, women typically spend 22 minutes showering and shaving their legs, seven minutes moisturising, 23 minutes drying and styling their hair, 14 minutes doing their make-up and six minutes getting dressed.

…Add to that the 40 minutes needed to get ready for work every morning, and the amount of time spent preening adds up to more than two years and nine months over a lifetime.

Mathematically, it makes sense, though I think it’s a generous assessment (I don’t take that long to get ready).  But it got me thinking, if on average, women spend three years of their lifetime getting ready….what are they getting ready for?!  And more importantly, how could that time be better spent?!

Admittedly, I’m guilty of spending quality time with my mirror and dragging my flat iron around.  But my own minor vanity aside, I’m glad that there are people in this world who choose to make better use of those three years…instead of applying five steps of Oil of Olay skin care regimen.