Posts Tagged ‘World Cup’

 

Nightline: Soccer program views goals in more ways than one.

Posted by lisa kays on July 2nd, 2010

Academy of Hope soccer player

As some of you know, in honor of World Cup fever, we’ve been highlighting ways that soccer projects around the world are changing lives.

Last night, Nightline went one better and covered one of those projects in South Africa, providing a great article and video piece on how Academy of Hope in South Africa is helping men in prison re-direct their lives by directing the ball around the soccer field.

As Project Leader Mark Slessenger explains to Nightline, “These guys love football. It’s what they enjoy and soccer is just a way to get the guys out of the gangs. And if a guy loves soccer, he’s willing to leave the gang to come and develop because of his love for the sport.”

The program has a great success rate as well. Of 18 prisoners who have gone through it and been released, the story explains, only two have returned to prison.

Andre Soetwateer participated in the program and was released three months ago, writes Nightline. Working as an electrician, he explains, “It’s very hard, very hard. A lot of friends (are) smoking and using drugs….So for me to come outside out of prison, not doing that, is very hard for me to get in with them and try to communicate with them.”

But, he says, “I’m doing so many good things for people.  I’m so happy.”

Nightline explains that Andre is in good company in beating the odds, as the prison he walked out of–where Academy of Hope’s program is based–is the same one that Nelson Mandela walked out of in 1990.

Perhaps not coincidentally, Nightline continues,  “And soccer was key to the anti-apartheid struggle. It was a league inside the Robben Island prison, where Mandela spent 18 of his years behind bars, that served as a rallying point for the anti-apartheid movement.”

So, the legacy of soccer as a tool for good continues. Score!

Learn more:
Academy of Hope: Hope To Youth In Prison Through Soccer In Africa
GlobalGiving Soccer Projects Around The World
Nightline story: Soccer Saves: Soccer Team Changes Lives At South African Prison

Lisa Kays is GlobalGiving’s Acting Communications Director. She grew up playing soccer and knows firsthand that it’s a force for good in the world.

More about AIDS, lipstick (and World Cup) from our friends at M•A•C

Posted by Donna Callejon on June 28th, 2010

Last week my colleague Lisa wrote a nice piece about opportunities to support organizations leveraging sport to address social problems around the world.  Well, as much as I love Lisa, she was topped by our friend Nancy Mahon from the M•A•C AIDS Fund, who really lays it on the line her her Huffington Post piece Battling HIV/AIDS in South Africa One Goal at a Time.

For years, HIV cases in South Africa have been disproportionately concentrated among women and girls. In sub-Saharan Africa, young women between 15 and 24-years old account for 75% of total HIV infections. In South Africa specifically, a young woman is four times more likely to be HIV-positive than a South African young man…

And M•A•C has been addressing these issues since 1994.  They make grants in the US and in 66 additional countries.   And they have one of the most successful cause marketing programs in history with their Viva Glam lipstick.  Yes, lipstick is helping people with AIDS around the world.   With Cyndi Lauper and Lady Gaga front and center, 11 MILLION lipsticks have been sold.  And here’s the best part. Unlike programs that contribute $1, or even 10% per product sold, 100% of the purchase price of Viva Glam products goes to fight HIV/AIDS.  Think about what one lipstick purchase ($14) can do:

In the US…

  • Pay for 2 emergency boxes filled with non-perishable food
  • Fund the printing of 15 copies of “Tips to Eating Well with HIV/AIDS” booklets
  • Buy 18 personalized birthday cakes to be hand-delivered to a person living with HIV/AIDS on his/her birthday
  • Buy 1 week’s supply of groceries (about 4 bags of food) for 2 clients

Internationally…

  • Provide support and education for 5 pregnant women diagnosed with HIV/AIDS giving them the tools to prevent transmission to their unborn child
  • Provide 2 children with 2 meals per day at Noah’s Ark for 1month
  • Buy 1 pair of school shoes for a child orphaned by AIDS

Not bad for a tube of lipstick.

Nancy makes the following important point in her post:

Much of the press coverage around social issues in South Africa over the past week or so has focused on the high AIDS rates but few have mentioned one of the largest drivers of the disease — sexual violence against girls and young boys. All of the AIDS education in schools and billboard campaigns in the world will not effectively tackle the South African AIDS epidemic unless we create and support programs that honestly confront this national and international sorrow.

So whether it’s sex trafficking in Atlanta (see A Future Not a Past) or the stunning statistics on rape in South Africa, there is much to be done by individuals.  And progressive companies like M•A•C.


World Cup inspires seeing soccer/football as mechanism for social change.

Posted by lisa kays on June 11th, 2010

Yesterday, I got a Tweet from @Alyssa_Milano reminding me that, “Before the #WorldCup is won, 100k Africans will die from malaria.” She encouraged me to, “Join players & fans: http://bit.ly/WC_a_m6 #endmalaria.

The link clicks through to the United Nation’s “Unite Against Malaria” Facebook page.

This was quite timely, as the Tweet came through just as I was creating GlobalGiving’s World Cup landing page, featuring projects related to soccer.

Not long after, Tobias Eigen, President of Kabissa, an organization that bolsters civil society in Africa, sent out a message asking everyone what they were doing to leverage the World Cup in their awareness-raising and social change efforts in Africa.

Indeed, when it comes to this kind of thinking about how to leverage this year’s World Cup for good, it seems everyone is on the ball. (Pun intended, but with apologies nonetheless.)

It’s 10 a.m. on the day the World Cup is launching, and, in addition to those above, I’ve already seen Tweets or emails linking the World Cup to issues of global awareness and social action from @growingupglobal and even @usaid, and, of course, @peacecorpsconnect.

It’s fun and exciting to see an international sports platform being used in such creative, inventive ways to draw attention to issues which are less fun, but even more important than a soccer game, such as malaria, poverty alleviation, and HIV/AIDS.

The projects GlobalGiving is featuring on our World Cup landing page drive this home.

In just the sampling of projects we feature that tie to soccer, the issues being tackled include using soccer to help inmates in South African prisons reintegrate into society, reducing stigmas associated with amputees in Sierra Leone through amputee soccer, providing soccer as recreation for children in a refugee camp in Rafah, and using soccer as a means to build leadership and self-esteem for military daughters in the U.S.

Those are just a few of the ways that GlobalGiving projects are using soccer to create social change for people around the world. (Here’s the full list.)

We’re looking forward to seeing how the World Cup is used to fuel awareness of and support for projects and issues like these as much as we’re looking forward to the matches themselves.

And trust us, we’re really excited about the matches.