I came across this article on the New York Times and thought it was an interesting approach to giving – along the same line as knowing your donors and getting involved with things about which they are already passionate.
Product (RED) is developing a digital music sservice, which is scheduled to launch in the fall. For $5/week, customers will receive three new pieces of exclusive music or audio content from some of industry’s biggest acts: U2, Bob Dylan, Elvis Costello, Elton John, Emmylou Harris and Deathcab for Cutie.
While (RED) remains controversial for some, I applaud their approach because while I opened this post with an air of scholarliness – I was just perusing the New York Times and stumbled across this article – in truth, I found it on @U2 while I was looking for more information on rumored track called “The Cedars of Lebanon” on U2′s upcoming new album.
I’m a perfect example: find out what people are already excited about and get involved.