Posts Tagged ‘dell’

 

The business of business is increasingly philanthropy.

Posted by Donna Callejon on July 29th, 2010

Ideas about the role of corporations in society have changed a lot in the past few years. Twenty years ago, many corporate executives believed that “the business of business is business,” and that social issues had no place in corporate management.

Corporate social responsibility (CSR) efforts rarely went beyond an occasional employee volunteer day or a glossy report.

Today, the outlook is entirely different. Realizing that corporate responsibility matters to customers, employees, and investors, forward-thinking business leaders are making social and environmental sustainability a priority.

From improving energy efficiency to raising labor standards for overseas workers, companies are making corporate citizenship an integral part of their business strategy.

The Centre for Sustainability and Excellence (CSE), a new GlobalGiving partner, advises and trains companies on sustainability and CSR. Registration is now open for CSE’s September workshop, a unique course designed to teach practical, implementable CSR techniques.

GlobalGiving’s corporate clients are at the forefront of new trends in corporate philanthropy. With our help, Dell has refined its philanthropic strategy, ensuring that its corporate giving reflects its vision and goals.

Nike has used our platform to facilitate employee giving, helping employees donate to organizations meaningful to them.

Pepsi and Neutrogena are incorporating philanthropy into marketing campaigns, linking their products to high-impact social projects around the world.

At the CSE workshop, GlobalGiving will share learnings and best practices with the next generation of CSR professionals. Participants will learn about cause marketing campaigns, trends in corporate philanthropy, sustainability reporting, and more.

Participants will leave the workshop with skills and competencies necessary to incorporate sustainability into business plans, benefiting not only their companies and investors, but also their local and global communities.

The GlobalGiving community (that’s you!) qualifies for a 15% discount when registering. Use the discount code “GlobalGiving.”

More information.

Donna Callejon is GlobalGiving’s Chief Business Officer.

Persuasive Partnerships

Posted by bill brower on January 25th, 2008

“Clearly CSR has arrived,” stated the Economist in a recent special report on Corporate Social Responsibility. The report shows that in today’s business world, CSR – now another tool used to add value to the customer experience – is no longer a question of “to do, or not to do,” but rather, “how?”

The most recent corporation to answer this question was Dell. They’ve teamed up with Bill Gates and Bono to introduce a line of (Product) RED consumer computing hardware that will compete directly with Apple’s recently debuted Mac Air.

This partnership creates shared value among the participating organizations:

1. Dell hopes to win new customers and retain old by giving them the warm-and-fuzzy value-add they demand, and

2.The Global Fund/(Product) RED receives funding to further realize their organizational goals

It will be interesting to see whether this strategic offer from Dell is compelling enough to persuade laptop buyers to purchase “socially good” product rather than the technolocially-superior, and aesthetically-pleasing Apple product (excuse my bias – I’ve been a mac fanatic since I got my first PowerBook three years ago). Was it a good marketing move? Will the revenues deliver the value they promise? When it comes to spending $2,000, consumers may choose to spend for the better hardware and save their giving for a separate occasion.