Posts Tagged ‘david ortiz’

 

“It still has some cement on it!”

Posted by alison on April 18th, 2008

Recently, the GlobalGiving blog has been moonlighting over at eBay’s What Gives!? blog.  So when my friend, Roman from eBay, emailed me yesterday with a link asking me to write a post about it, I could hardly say no.  Frequent readers of this blog will know that I never pass up a legitimate excuse to blog about the Red Sox.

A quick recap of JerseyGate 08 for anyone not as thoroughly engaged with New England sports: The Yankees are building a new stadium, and one of the workers on the concrete crew – a diehard Red Sox fan – decided to “curse the new stadium by burying David Ortiz’s jersey in the brand new foundation of the new park. This is humorous at the very least, but after an 86-year World Series drought in Boston, AL East fans take even the vaguest semblence of a curse seriously (even if they won’t admit it). So seriously, in fact, they dug up the jersey.

But there’s a point beyond good old Red Sox/Yankees trivia.

The jersey is being auctioned off on eBay. They’re using this latest incident in the long-time Red Sox/Yankees rivalry to raise money for cancer research.

The jersey is being auctioned in its current condition (“It still has some cement on it!”, the auction page boasts) as part of a larger package that includes tickets to an upcoming Red Sox game at Fenway Park. All proceeds (over $30,000 at the time of publication) are going to the Jimmy Fund, and the Dana-Farber Cancer Institute.

I’ve written here before about this concept: Sometimes the best approach isn’t to try to get people excited about what you’re doing, but find out what they’re already excited about and get involved.

What started off as a funny prank and baseball folklore for years to come has ended up as a generous windfall for the Jimmy Fund and cancer research. (Construction) hats off to you, Gino Castignoli, Randy Levine, Jimmy Fund and Dana-Farber.