Posts Tagged ‘corporate philanthropy’

 

The business of business is increasingly philanthropy.

Posted by Donna Callejon on July 29th, 2010

Ideas about the role of corporations in society have changed a lot in the past few years. Twenty years ago, many corporate executives believed that “the business of business is business,” and that social issues had no place in corporate management.

Corporate social responsibility (CSR) efforts rarely went beyond an occasional employee volunteer day or a glossy report.

Today, the outlook is entirely different. Realizing that corporate responsibility matters to customers, employees, and investors, forward-thinking business leaders are making social and environmental sustainability a priority.

From improving energy efficiency to raising labor standards for overseas workers, companies are making corporate citizenship an integral part of their business strategy.

The Centre for Sustainability and Excellence (CSE), a new GlobalGiving partner, advises and trains companies on sustainability and CSR. Registration is now open for CSE’s September workshop, a unique course designed to teach practical, implementable CSR techniques.

GlobalGiving’s corporate clients are at the forefront of new trends in corporate philanthropy. With our help, Dell has refined its philanthropic strategy, ensuring that its corporate giving reflects its vision and goals.

Nike has used our platform to facilitate employee giving, helping employees donate to organizations meaningful to them.

Pepsi and Neutrogena are incorporating philanthropy into marketing campaigns, linking their products to high-impact social projects around the world.

At the CSE workshop, GlobalGiving will share learnings and best practices with the next generation of CSR professionals. Participants will learn about cause marketing campaigns, trends in corporate philanthropy, sustainability reporting, and more.

Participants will leave the workshop with skills and competencies necessary to incorporate sustainability into business plans, benefiting not only their companies and investors, but also their local and global communities.

The GlobalGiving community (that’s you!) qualifies for a 15% discount when registering. Use the discount code “GlobalGiving.”

More information.

Donna Callejon is GlobalGiving’s Chief Business Officer.

International Giving Can Be Tough for Companies, but…

Posted by Donna Callejon on December 7th, 2009

 

Last month the Committee Encouraging Corporate Philanthropy (“CECP”) published its annual report on corporate philanthropy, “Giving in Numbers2009.”  This is one of the reports we look forward to seeing each year, as CECP is very highly regarded and counts among its member CEOs of many of the leading global corporate citizens, including several of GlobalGiving’s corporate partners – Applied Materials, Gap, Inc.,  Hasbro and PepsiCo, to name a  few.

CECP describes itself as the only international forum of CEOs and chairpersons pursuing a mission exclusively focused on corporate philanthropy. The Committee’s membership consists of more than 170 executives who lead the business community in raising the level and quality of corporate giving.

The ~60 page report is actually pretty easy to digest, but here are some highlights:

  • Even in challenging economic times (and giving overall being down in 2008), 53% of surveyed companies increased giving from 2007 to 2008;
  • Among the 53% of companies that gave more in 2008, non-cash giving increased by a median of 29%;
  • Improved contributions tracking, beyond-budget disaster-relief giving, and strong profits through the third quarter were among the reasons cited for increased giving;  And  interestingly,
  • Financial results are not statistically linked to corporate giving, as corroborated by Giving USA.

The minor mentions of “international giving” are highly noteworthy, as they continue to emphasize the barriers and difficulties many U.S. companies identify:

Frequently cited challenges in expanding global giving include: developing local issue expertise, vetting NGOs, U.S. Patriot Act compliance, and building local community partner­ships. The complexity of receiving tax deductions for international dona­tions can be an additional deterrent. Cultural differences among employee attitudes toward volunteerism and charitable giving can also hinder global giving initiatives.

Companies also face hurdles in accurately measuring giving abroad. Pockets of international giving may be unrecognized because the tools and communication channels needed to record them accurately have not matured. Still, international giving is a growing priority as business globalizes.

We are glad that we’ve been able to help many companies address these challenges.  Here are just a few examples:

  • Nike and Gap have been able to engage their employees globally and create equity worldwide in workplace giving – not just for disaster giving but every day
  • Symantec has funded a great strategically-aligned program in Pune, India through GlobalGiving, providing them a way to find grantees and receive the tax deduction they need
  • Intel has sponsored the Technology and Innovation Fund and we have worked to establish very specific deliverables with the implementers – tracked by GlobalGiving -giving Intel the measurement/impact assessment it desires and a platform to engage other stakeholders.

We feel privileged to work with some of the most creative companies around.  And we’re always up for working with more. :)