Can the Internet revolutionize citizen-led philanthropy?
That’s the question The Case Foundation and Parade Magazine are hoping to address with the America’s Giving Challenge, the first large-scale initiative to use technology as a way of inspiring people to support causes they care about. Through the Challenge, which runs from now through January 31, 2008, Parade is encouraging individuals to champion causes they care about, raising donations online using Web 2.0 tools that make it easy to spread the word and give. And there are some other incentives (of the monetary sort) too: the eight “fundraisers” attracting the greatest number of donations for their causes will each get $50,000 for their chosen cause, and the 100 causes that receive the most donations will each get $1,000.
GlobalGiving is one of the two partners selected by Case and Parade to support the Challenge (Network for Good is the other, for US-based organizations) – so anyone who wants to support an international cause will have the opportunity to fundraise for or donate to a project on GlobalGiving – with the potential to get $50,000 for that project!
The Washington Post and New York Times have already written about the Challenge, which kicked off yesterday, and the really big bang will come this weekend, when Parade is featuring the Challenge in its magazine (look for Denzel Washington and Oprah Winfrey on the cover) – which is distributed in over 400 U.S. newspapers, and has a readership of more than 70 million!
So if you’ve got a favorite project, now’s your opportunity to help them get $50,000. Set up a fundraiser, create a charity badge, tell all your friends, leverage your social network, take the Challenge…become a part of the revolution!