Posts Tagged ‘a small change’

 

Know Your Donors: What Motivates Them?

Posted by alison on February 13th, 2008

Last week, I wrote a post about creating a relationship with your donors: creating an experience and relevancy.  Today, A Small Change wrote a post about what motivates donors at all different levels: first-time, renewed and upgrading.

When a donor is already invested in your organization you can no longer use compassion as an appeal for more money.  You need to know that your volunteers, monthly donors, long-term major givers already have a strong compassion for your cause.  These people want to know what more of their money will mean for the non-profit.

Read the whole post here.