Last week, I wrote a post about creating a relationship with your donors: creating an experience and relevancy. Today, A Small Change wrote a post about what motivates donors at all different levels: first-time, renewed and upgrading.
When a donor is already invested in your organization you can no longer use compassion as an appeal for more money. You need to know that your volunteers, monthly donors, long-term major givers already have a strong compassion for your cause. These people want to know what more of their money will mean for the non-profit.