Crowdsourcing Compassion from a Global Community

“The war in Liberia and the Ebola situation we are going through are enough to tell us what those people are going through.”  — Nelly Cooper, President, West Point Women for Health and Development


After the devastating April 2015 earthquakes, Nepali communities are working to rebuild, and the GlobalGiving community has stepped up to respond with tremendous compassion. We’ve seen people giving from 111 countries around the world, including young children, grandparents, Nepali citizens, climbers who have summited Mt. Everest, and leading companies and their employees. Among this outpouring of generosity, one $200 donation and its accompanying message stood out to the GlobalGiving staff:

“We’re donating this money because we know what it is like to be in a situation like the one the people of Nepal find themselves in.  Many of us were so devastated during the war in Liberia; we lost everything, even loved ones. Now looking at what we saw on TV and on the internet about Nepal, really motivated us to help with the little we are able to give right now.”

The donation was sent by the grassroots nonprofit West Point Women for Health and Development, a GlobalGiving partner working in the Liberian capital of Monrovia.  Over the past year, Nelly Cooper, the organization’s president, and the West Point Women have played a vital role in the frontline fight against Ebola. Many volunteered to lead community education and advocacy efforts during the epidemic’s height, even as their own families were affected by the disease. The West Point Women have helped Liberia become Ebola-free, and they have a unique understanding of how such crises impact communities in the near and long terms.


The West Point Women for Health and Development volunteer team were at the front lines in the fight against Ebola

You, as part of the GlobalGiving community, have played an important role, too. The work of the West Point Women has been funded, in part, by donations to GlobalGiving’s Ebola Epidemic Relief Fund. We’re so touched by their own generosity and desire to ‘pay it forward’ to other GlobalGiving partners.

This isn’t the first time that nonprofits in the GlobalGiving community have supported one another from across the world during times of need: New Orleans-based Tipitina’s Foundation is dedicated to helping at-risk youth access musical instruments and education. In March 2011, Tipitina used funds they had raised for their own program to purchase instruments for programs working with Japanese youth impacted by the tsunami. Noted Kim Katner, Managing Director of Tipitina’s Foundation, “I personally know that I would not have made it through the aftermath of Katrina if it wasn’t for music.”


After the 2011earthquake and tsunami in Japan, kids from Tipitina used money they’d raised to buy their own instruments to send Instruments to Bright Kids Music Club of the Tagajo-Higashi Elementary School

Most recently, a team of Japanese and Korean volunteers, affected by their own local crises (the 2011 tsunami and 2014 ferry disaster, respectively), traveled to Nepal to build temporary shelters with IsraAID. The volunteers are also providing psychosocial support to earthquake survivors and sharing their own personal experiences with recovery and rebuilding.

“When we created GlobalGiving, we knew that nonprofits in our community would benefit from sharing ideas, information, and connections. But we never imagined that we’d see the community come together in this way, with Ebola survivors in Liberia or tsunami survivors from Korea demonstrating such generosity to earthquake survivors a half a world away,” said Mari Kuraishi, GlobalGiving co-founder and president.  “With GlobalGiving, it’s possible for anyone in the world to make a meaningful, positive difference, especially after a tragedy.”

Special thanks to Menaka Chandurkar for her collaboration on this article. 

Using Data to Drive Donations: key findings from our work with DataKind

By Alison Carlman, in partnership with Miriam Young from DataKind

Recently we worked with DataKind to analyze project data from our website to learn what our nonprofit partners can do to maximize their potential for donations.

A project page on


If you’ve ever visited more than a few pages on GlobalGiving, you’ll know that our project pages are the main hub of all fundraising activity on the web platform. Project pages are the pages where organizations describe their needs and give their best pitch to attract potential donors. We recently worked with a team of DataKind volunteers to analyze our data, helping us identify what impacts a nonprofit’s fundraising success.

How can organizations maximize their donations on GlobalGiving?

We already use data to drive our work (after all, our chief core value is Listen, Act, Learn. Repeat.), but we wanted to go deeper using data science (and some excellent data scientists) to uncover what leads to nonprofits successfully reaching their fundraising goals. We hope to use this information as we refine our search algorithm to help donors find projects they’re most interested in and also help nonprofits maximize their ability to attract donors.

Data science uses statistical and computational analysis to turn unwieldy amounts of data into actionable information to guide organizational decision making. Think of the many online services you use like LinkedIn, Netflix, or Amazon. These companies already use data generated by users on their sites to better serve their customers – making recommendations to help you use their services more effectively. We’re doing the same thing, using the same data science techniques that companies use to boost profits to advance our mission.

We first participated in a DataKind weekend DataDive, supported by Teradata, last October to do initial analysis of our project data to determine what factors led to projects being successfully funded. The team then handed off its findings to another team of DataKind volunteers – Jon Roberts, Ana Areias, Tim Rich, and Nate MacNamara – for a multi-month project to uncover insights about donor behavior that would help optimize our search ranking algorithm.

So what do nonprofits that fundraise successfully on GlobalGiving have in common? Many things: they get high traffic on their project page, they have a strong social media presence and a broad base of followers outside GlobalGiving. We wanted to hone in on the component it we could influence the most – the project page. Improving the project page itself with even minor tweaks, or providing nonprofits with tips backed by data can have a huge impact on fundraising success over time.

The DataKind volunteer team worked closely with our tech team to analyze which aspects of the project page led to higher conversion rates for donors. Looking at data from more than 4,000 project pages that had at least 100 visitors each, the volunteers looked for patterns and useful insights that could help us guide partners on best practices for maximizing donations.

Key learnings

The DataKind team looked at a variety of features of the project page, including project title, funding amount, number of donors, photos, length and content of project summaries. What impact, if any, did these things have on the project reaching its funding goal? The team found a few factors that had a clear influence on a project’s conversion or donation rate:

1. A “call-to-action” in the project summary 

There is a 14% higher conversion rate for projects that included a call-to-action in the project summary. Surprisingly, however, putting a call-to-action in the project title did not appear to make an impact on a project’s conversion rate. Titles may be important for getting traffic to a project, but it appears the project summary is king when it comes to inspiring people to give on GlobalGiving.

2. Longer project summaries (30-35 words)

Going against the traditional wisdom that short and sweet is always best, the team actually found that a project’s conversion rate increased with project summary length. To a point. But there is a sweet spot of 30-35 words, as summaries longer than 35 words encountered diminishing returns.

3. Specific language

At the DataDive, volunteers did text analysis of various project pages and found a correlation between specificity of language and a nonprofit’s project fundraising success. For example, nonprofits raised less money when they used generic words like funding for the “arts” versus a specific project like “a photography exhibit.”

4. Higher fundraising goals ($25,000-$50,000)
There seems to be a sweet spot of $25,000-$50,000 being correlated with increased conversion rates. This implies organizations should set their project goal in this range where possible and, if more funds are needed, launch a second project in the same range instead of simply increasing the original project’s requested amount.

Now, as any good stats student knows, correlation is not causation. All of these findings were based on inferential analysis of GlobalGiving’s existing data, which means we don’t know if these factors actually caused increased conversion rates. Nevertheless, the findings offer powerful information for our team to experiment with as we make recommendations for our partners going forward.

Start your journey

This project might also get you thinking about what hidden learnings are in your data. Data is everywhere. Your organization may have a web platform ours where you’re constantly generating data, or may have other sources like program intake forms, surveys or social media analytics. And don’t forget the wide range of publicly-available data provided by government agencies and others that can shed light into how your organization can maximize its impact.

If you’re interested in learning how your organization can tap the power of data science to improve your efforts, check out NTEN’s Data Community of Practice, Data Analysts for Social Good or reach out to the DataKind team at for advice on how to get started. If you think a data science project might help you scale your work, apply on the DataKind website for support!

All data science journeys begin with a question. What question will help your organization move the needle on the issue you care most about? DataKind love to help you answer it.

The Safer World Fund Nears $1 Million Milestone to Educate and Empower Women in Afghanistan and Pakistan

The Safer World Fund

After the attacks of September 11, 2001, families and friends who lost loved ones created the Safer World Fund (formerly the philanthropic arm of Our Voices Together). Since 2008, the Safer World Fund has matched donations for projects providing youth and community development in the poorest areas of the world. The total amount raised from individuals, including the matching funds, has almost reached $1 million!

The Safer World Fund recognizes that educating women is one of the best ways to make lasting change in a community, especially one at risk. UNICEF’s Multiple Indicator Cluster Surveys report that educated women are more likely to educate and vaccinate their children, increase their incomes, and lift their families out of extreme poverty. Young people, especially young men, who battle with poverty, lack of education, and unemployment are most vulnerable to recruitment by terrorist groups. By educating girls and women, their families become more stable and thus decrease the risk of terrorist activity in their communities.

Read on to learn more about how Safer World Fund projects have been working in Afghanistan and Pakistan.

An AIL teacher and student

An AIL teacher and student

The Afghan Institute of Learning (AIL) operates accelerated learning centers all throughout Afghanistan, where women can take classes in many subjects, such as reading, writing, English, math, science, sewing, and even computers. Because of AIL’s widely available learning centers, women like Fariba, whose husband is working abroad, can seek help and education. Fariba’s husband mailed her a letter, but because she was illiterate, she could not read it. She took it to one of AIL’s learning centers, where many women were able to read the letter to her and assure her that her husband was safe and healthy. Fariba then decided to take her own literary classes, so she could correspond with her husband on her own. “This is such a big step for me,” she says, “and he was very happy to have a letter written by me.” AIL also supports medical clinics, mobile units, and community health workers in Afghanistan.

Sahar students picking paint for new school

Sahar students picking paint for new school

Sahar Education supports 12 schools in the northern Balkh province in Afghanistan, serving more than 28,000 girls. Before Sahar stepped in, the schools were in disrepair and teachers were undertrained. Now, curriculum is improving and computer literacy is a top priority. Recently, to celebrate the opening of a 13th school in Mazar-i-Sharif, students submitted artwork to decorate the new school. Fahima, a student at Gohar Kharton School, submitted her art because she wanted to make the new school “beautiful. War has torn our city apart and now we are rebuilding the Gohar Kharton Girls School.” “Sahar” means “dawn” in Dari, the most widely spoken language in Balkh province, and symbolizes that now is a new day for Afghan girls.

AAE student Anissa, left, and her daughter

AAE student Anissa, left, and her daughter

Aid Afghanistan for Education (AAE) runs 13 schools in 9 provinces across Afghanistan and can issue state-certified diplomas (allowing students to go on to university) because of an agreement with the government. After the age of 10, one is not allowed to re-enter the public school system, so older girls and women, who may have left school because of war or early marriage, have few options besides AAE. During the most recent graduation in Kabul, AAE celebrated Anissa, a 45-year-old mother of 9 children who have all grown up and gone on to law and medical schools. Once her children were old enough, Anissa decided she wanted to return to school herself and graduated from AAE in December. Now, she’s attending a private law university near Kabul. Anissa’s proud family attended her graduation. Her daughter said, “I am very emotional to see my mother continue her education. She has always been the center of our lives, helping us to move forward and achieve what we all have. I am very happy today.”

Marshall Direct Fund students

Marshall Direct Fund students

The Safer World Fund also supports projects in Pakistan, just a little to the east of Afghanistan. The Marshall Direct Fund provides vocational training to nearly 1,000 women in Pakistan and has helped them develop tools necessary to launch businesses, generate income, send their children to school, and lift themselves out of poverty. Education in Pakistan is crucial, not only for increasing human development but also because uneducated, impoverished youth are among the most vulnerable to be recruited by the Taliban, still semi-active in both Afghanistan and Pakistan.

DIL student Areej receiving an award

DIL student Areej receiving an award

Developments in Literacy (DIL) also works in Pakistan, in the north, to empower young girls with education. 1,500 students, including a young girl named Areej, attend DIL’s schools. Areej dreams of becoming a fashion designer, a goal supported by her parents and teachers at DIL. Before DIL, Areej attended overcrowded public schools, but now she has the opportunity to learn more quickly and follow her own path. “In that school, I didn’t have the opportunity or a chance to do something. Now, I feel confident and can present in front of my whole class.”

The Safer World Fund needs your support to reach $1 million in funding to provide alternatives to terrorism. Give today and get your donation matched for projects that support youth and community development. Pick the impact closest to your heart and provide alternatives to a lifetime of poverty and despair:

From the ground: Accountability Lab’s Nepal earthquake relief efforts

Mobile Helpdesk volunteer assisting Nepali man after the earthquake

For earthquake relief in Nepal, connection is key. Displaced Nepali citizens found themselves unable to connect with organizations to provide essential needs, like food, water, and medical aid. Accountability Lab is dedicated to making this connection possible.

At GlobalGiving, we were fortunate enough to get in contact with Narayan Adhikari, the representative for Accountability Lab: South Asia, and gather a bit of look into what is happening on the ground in Nepal. Through their Mobile Citizen Helpdesk project, Narayan and Accountability Lab have been able to visit over 65 communities and directly solve over 100 problems for citizens. Last month, we conducted this interview with Narayan over email.

GlobalGiving (GG): Tell us about the situation where you are right now.

Narayan Adhikari (NA): I am in Nepal now, working with 32 Citizen Helpdesk volunteers. Despite huge tragedy, the helpdesk volunteers have been working around the clock to visit places where people have sheltered, hospitalized and displaced. I am also working with other Citizen Helpdesk partners, the government of Nepal, and the donor community to consolidate everyone’s efforts to provide assistance to the people on the ground.

GG: What is the most urgent need facing survivors?

NA: Not enough tents for shelter, rescue operation are predominantly limited to urban areas and their peripheries, while many families from remote district have been left out from receiving the support they need. Food supplies are very limited in many remote villages. The aid agencies are facing huge challenges to coordinate with one another and conduct needs assessment for proper and fair distribution of relief.

People finding the resources they need to survive

GG: What kinds of assistance are you providing to survivors? 

NA: We are visiting the affected areas with the help of our volunteers, collecting information from direct interaction with victims, listening to their problems, helping them obtain appropriate information, and connecting them with relief organizations and the government. We are also working with the government to assess their data received from citizens through the mobile hotline 1234, where more than 25,000 voice calls have been received directly from citizens.

GG: What’s the biggest challenge you’re facing in delivering aid?

NA: One of the biggest challenges is getting the right information about the disaster. The media reports and government data are frequently not available. Other key challenges in the aid delivery are: lack of coordination among relief organization and government; unequal and unfair distribution of relief packages; difficulty reaching the most affected areas in remote districts. We are working to help alleviate these challenges as much as possible. Our biggest challenges is quickly raising the funds needed to roll this project out as far as possible.

GG: What do you believe the long-term recovery needs will be?

NA: More mobile helpdesks are needed to assess needs and gather feedback from the local people. The information should be shared with government and aid agencies, and these stakeholders should manage relief efforts with strong and efficient routes to reach affected households and individuals.

The current mechanism of budget allocation and disbursement is a very slow, lengthy, highly corrupt, and overly political process, and it is not going to solve the problem at all as long as we are not able to create short-cuts for the current disbursement mechanism (i.e. from center to household without any intermediately).

Individual households need to be provided with enough support with technical skills, proper materials and labor to sustainably re-build their homes. There has to be citizen oversight to monitor relief and make sure it is utilized in effective ways.

Volunteers creating strategy for weeks ahead.

GG: How long do you expect to be working on relief and recovery efforts?

NA: At least 2 years. Even as we transition back to our other accountability programs, earthquake relief and the accountability of the aid system will continue to be a key issue and component that they cover.

GG: How does the situation compare to other disasters you’ve responded to in the past?

NA: We have not experienced anything like this before in Nepal. The other key country that Accountability Lab works in is Liberia—which just faced the deadly Ebola crisis last year. That it was a very different sort of crisis, and our response there focused more on creative awareness campaigns. However, in both situations we had to mobilize quickly, find ways for citizens to get involved in improving their community, and try to build trust between citizens and their government. Both have affected all aspects of the country and will have long-term repercussions.

GG: From your perspective, are relief efforts well-coordinated between the various NGOs and government responders? 

NA: Not really, and that is part of the reason why we’ve set up the Mobile Citizen Helpdesks. With better coordination between NGOs and government, the people would can get better quality support, sooner.

GG: What about the situation currently in Nepal do you think most people may be unaware of?

NA: People are traumatized and are full of fear. Many people, especially from affected communities, do not have any idea what to do and have not been able to get reliable information and direct channels to raise their voices.

Some of Accountability Lab's enthusiastic volunteer

GG: What are the advantages that a local NGO has over an international NGO? vice versa?

NA: Local NGOs are more connected with the locals and understand the situation better than INGOs. Thus they have more human capital and contextual understanding, while INGOs typically have more financial resources.

GG: What about Nepal specifically makes responding to this earthquake a unique challenge?

NA: Nepal hasn’t had local elections in 18 years so there is very little accountability in the local government, which has an important role to play in distributing aid. There is systemic corruption and a highly inefficient bureaucracy in the government that has delayed Constitution making for years, and is in many responding similarly to the disaster. Furthermore, given Nepal’s poor economy, a huge number of Nepalis work abroad, thus leaving a gap in an important work force. On the other hand, Nepal has a very active youth and civil society population that have risen to the challenge in many ways.

How Can You Help?

The relief effort in Nepal is far from over. Narayan and the Accountability Lab team are continuing to work tirelessly to provide more connection and information to the citizens of Nepal.  With the continued kindness and generosity of the GlobalGiving community, you can help make the Mobile Citizen Helpdesk network even stronger.

You can donate to Accountability Lab here on GlobalGiving.

Guest Post: Why You Should Help the Nepalis, and How to Start

This post was written by Chris Wolz, GlobalGiving Board Member, and President/CEO Forum One.

When I heard Saturday morning, April 25, 2015, that there had been an earthquake in Nepal, I let out a gasp and uttered to myself “oh, no.” Oh no. Like many who have lived and worked in Nepal, I love the Nepali people and their beautiful, colorful, chaotic, friendly country. I also know that Kathmandu city is jammed full of 1+ million people, and narrow lanes lined with many shoddily built, and brittle, brick buildings. And I’ve walked through many villages in the surrounding hills, past the humble stone and mud walled homes of farm families, homes that probably won’t withstand an earthquake.

Bhajogun Village Water Committee + C Wolz 1984

Chris with the Bhajogun Village Water Committee in 1984

Nepal is a place close to our family. My wife Eugenie and I both worked there for four years right out of college. I worked for the Peace Corps and UNICEF and the Nepali Government building drinking water systems in the rural hills near Ilam, and Eugenie was nearby with the Dutch Development Agency (SNV) on a UNICEF women’s microcredit program. We eventually met, as Eugenie’s Nepali village friends had long urged (!), and, long story short, we started our adventure together as a couple and family.

While in Nepal for four years, we lived and worked side by side with Nepalis every day. We came to know them as almost universally friendly, helpful, and kind, in ways we had not seen, then, or since, in the US or Europe. Many of them face daily challenges and struggles that few of us have to experience, but do it while living lives full of joy, laughter, music, and wonder. They will invite you in to be their guest for the best lunch they can muster, and the chance to quiz you about your family and life back home — and laugh in wonder in hearing that a milk cow back home gives about eight gallons (!!) a day. I’m not the first to say this, but it’s really true that Nepal is one of the most special places on this planet, partly because of the mountains, but mostly because of the wonderful Nepali people.

Unfortunately, Nepal is also a country that has long had major challenges in economic growth, being an isolated landlocked country with stupendous hills and mountains. In addition, they’ve had domestic political strife and dysfunction for about the past 20 years. And so Nepal’s support systems, social services, health care, housing, power infrastructure, water and sanitation systems are strained and vulnerable in the best of times.

This earthquake has been long anticipated, and long dreaded. The area affected around Kathmandu and towards Pokhara is huge, and I expect that it will end up affecting many hundreds of thousands of people, and likely for years. In Kathmandu they will need to rebuild many buildings, water and sewer systems, schools, and more. And in the hills, they will need to rebuild homes and whole village economies.

nepal dec 16-17 036

Children waiting patiently for the Wolz family at a school that Eugenie helped to fund 25 years before. 2009.

Nepal is about as far away from the US, and US minds, as you can get — some 10 time zones away and another world, culturally. I know it’s hard for people to relate to a disaster that is so distant and in such a foreign place. But, think of Nepal as full of warm people who would help you out in a pinch if they could, and thank you profusely for any help you could give them. (This kids in this picture had made marigold garlands that they lined up to give to Eugenie and our family in a show of gratitude for the school.)

And so, to help these people who are suffering and have limited support systems, and also, for the betterment of global humanity, we should do as much as we can to help the Nepalis rebuild now and in the coming years. I’d urge you to think about how much you typically give to support a humanitarian crisis like this, and then think further about whether you could double it. Or even add a zero. Good karma.

This crisis will continue for far longer than it is in the headlines of our papers here. Villagers out in places like Gorkha typically keep their food stocks, rice and lentils for 12 months, stored in bins in their homes, and which may now be under a pile of rubble. The same with any cash or gold they might have. They will not have much to eat nor much to rebuild from. And in villages and Kathmandu, the availability of clean water, and human waste sanitation, are always a challenge; now, those systems are broken, the monsoon is approaching in about a month, and thus cholera outbreaks a heightened risk.

GlobalGiving HomepageI’ve been on the Board of GlobalGiving for four years, and have seen how effective it is in supporting the work of charities in such a disaster. GlobalGiving already has a network of several dozen project partners on the ground in Nepal, working on various projects in education, health care, economic development. And in a disaster like this these groups will also be first to act to help in rescue and rebuilding. Thank you for giving what you can. I know that all donations to this GlobalGiving fund will bring a lot of value to the Nepali people.

Thanks, and Jai Nepal!