Archive for the ‘Marketing’ Category

New Read: Half the Sky

Posted by Caroline Little on Wednesday, September 16th, 2009

Half the SkyThis week at GlobalGiving many of us are reading the new book Half the Sky: Turning Oppression into Opportunity for Women Worldwide by Pulitzer- Prize winning journalists Nicholas Kristof and Sheryl WuDunn.

While exposing the horrors women in the developing world face on a daily basis—gender-based violence like honor killings and genital mutilation, the sex trade, and high rates of easily preventable maternal mortality—the book also shows how changing the circumstances of just one woman can have a powerful ripple effect on her family and the community at-large. Through the work of our GlobalGiving project leaders, we’re lucky enough to see the effects of empowering disadvantaged women first hand.

Consider this update posted earlier this year from a women’s collective in Bihar, India who is looking to raise funds to help support their sewing centers that provide a community space and help women learn a valuable trade: “I was married two years ago and I am lucky because my husband is kind to me and gives me permission to go to the market and sewing centre. But some other members are not so lucky, but under pressure from all of us we get their husbands not to object to their wives coming to the centre. Here we are learning a useful skill but this is the only place we can meet as women in friendship and in mutual support. We are now stopping drunken behavior from the men, we have patrolled the village with 35 of us forcing the local drinking shop to close, now drunken beatings are a thing of the past and our village is more peaceful and we feel more secure.”

We’re so pleased that Kristof and WuDunn have brought this important issue to the forefront, and are humbled to be included in the book under “Four Steps You Can Take in the Next Ten Minutes.” Right now we’re featuring a great promotion; donate $100 to any GlobalGiving project and receive a copy of Half the Sky for free. Check out our Half the Sky page for some pre-selected projects that relate to the book.

If you’ve already had a chance to read the book, please share your thoughts! What story did you find the most compelling? Where do you think change needs to happen most urgently, and through what means?

Let’s kick some ball……

Posted by Manmeet on Monday, February 25th, 2008

“Sports teaches you character, it teaches you to play by the rules, it teaches you to know what it feels like to win and lose-it teaches you about life. Sports are a microcosm of society.” — Billie Jean King

Her comment cuts through to the true nature of all sport. Sports brings out everything that is the worst and the best in us. It brings out our true spirit – grit, courage, grace, empathy and so much more – hidden by the many layers of our personality. But it’s about who we are and what we can do; no matter your ethnicity, gender, caste. It’s about achieving something exclusively on merit. It’s about walking the talk.

For GlobalGiving Project Leader Tommy Clarke, it’s a way to create incredible social change in Zimbabwe. A former pro football player Tommy Clarke came up with an extraordinary idea – he was going to turn around the tide on AIDS amongst youth in Africa, beginning with Zimbabwe. And he was going to do it by getting them to play soccer – a ubiquitous passion even in the most impoverished areas. Today, nearly 23% more youth now understand the importance of using condoms than they did before. “Now we know we can cure HIV/AIDS with our knowledge and power.” Susan Bulaya, 15 year old recipient of Tommy’s program.

Tommy Clarke isn’t the lone visionary to understand the power of sports as a way to influence and alter behavior, establish new ways to communicate, to empower and heal. Click here to read about another outstanding social entrepreneur who is using sports to provide solutions to challenges like women’s right and HIV/AIDS, youth unemployment.

And guess what? You can support these amazing social entrepreneurs win the Ashoka Changemakers competition! Click here to vote for GlobalGiving Project Leaders Tommy (Grassroots Soccer), Matt (Partners of the Americas), Sarah (Kilifi) and Trevor (Kids League).

Yelpy New Year

Posted by Robert on Friday, January 11th, 2008

Techno sounds, cramped corners, ambient light, and a trendy crowd of talkers came together two nights ago at the Yelp ‘08 event at Arlington’s Eleventh Street Lounge. GlobalGivers Alison, Dana, and I made an appearance in support of the community Yelp has built here in DC. Yelpers are tastemakers and influencers who are very vocal both on and offline; they visit, rate, and review everything from restaurants, to public services, to mass media. At the event they offered a high-tech photo booth (Digital SLR + live printing), and delicious hors d’oeuvres and cocktails.

We were dazzled by the high energy of party-planner Miriam (pictured below), and wanted to say thanks to Yelp for the fun evening!


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