Archive for the ‘General’ Category

 

Drive More than a Car with Ford

Posted by Donna Callejon on December 2nd, 2010

In the auto industry, collisions are generally not a good thing.  But the collision of brand and cause marketing continues apace.

As media and its delivery evolves, borders are blurred by technology, and consumer brands embrace the notion that their customers care about things, and want them to care too, these campaigns get more creative.

Take for example the Ford Focus Global Test Drive.  As part of the program Ford will select 40 lucky individuals to travel to Spain in February to test drive the 2012 Ford Focus before it hits the market.  In addition, Ford will award $10,000 to a charity of each winner’s choice, in the categories of environment, education, or hunger.  And, making this truly a ‘global’ event, organizations from around the world are eligible to receive the grant.

To compete, individuals create and upload a two minute video to the Ford Focus Facebook page via the Global Drive tab.  The video has to be compelling – about a cause and desire to drive the car.    Selections will be made based upon criteria such as the quality and creativity of the video, the submitter’s social networking savvy and his/her soci
al media reach (including the number of people who “love it”).

Just another marketing gimmick aimed at cynical Americans?  Not so much. As a partner in promoting and vetting the charity aspects of the program, GlobalGiving has had the chance to see how Ford has brought together marketing, philanthropy, and social media in a truly global way.   And what’s fantastic is that Ford Focus is not “recreating the wheel” (pun intended).  Building off of the success of the Fiesta Movement,  Focus is running a campaign that both brings new aspects of “challenges” to bear (check out the video invites to key bloggers), but also leverages existing platforms and partners, including  Facebook, Twitter, Votigo and GlobalGiving.  Smart.

Get off the curb – submissions have to be in by December 31st.  Ladies and gentlemen, start your engines!

Hybrid Models for Non-Profits

Posted by mari on October 26th, 2010

Stephanie Strom’s article in the New York Times about hybrid organizations highlighted some of the challenges social entrepreneurs face as they innovate. Having experienced these challenges first-hand at GlobalGiving, we wanted to offer some additional thoughts about the trial and error process, and what it takes to keep iterating to Plan B.

We originally structured GlobalGiving as a hybrid organization because we believed that doing so could bring the discipline and capital of the for-profit world together with the mission focus of the non-profit world. As it turned out, after the tech bubble burst, it was easier to raise funds for the non profit, which became the dominant partner. Respected innovative funders like the Hewlett Foundation, Omidyar Network and Skoll Foundation provided up $7.6m of grants to GGF specifically for the purpose of investing in MFI. The founders contributed $1.4m as well. It was structured as a convertible note until a 3rd party could set a price–that happened at the end of 2008, and the result is that GGF owns 98% of MFI (and the founders have donated the proceeds from their shares back to GGF). At that point, we decided to consolidate all operations under the GlobalGiving nonprofit umbrella, explained here in detail.

As Ms. Strom notes, we believed so strongly (and still do!) in the power of connecting people, ideas, and resources that we were willing to put up our own money to get it started. Although our original business model is not our current business model, the bottom line is that it is working; GlobalGiving has now facilitated over $40 million to over 3,500 projects projects in more than 110 countries around the world. Thanks to the power of the internet, many of the community groups that list projects on GlobalGiving are able, for the first time, to reach out for ideas and support from around the world, not only their immediate neighbors. And we are doing this at a cost well below the cost of fundraising through typical mail, telephone, and other solicitation campaigns.

There are few silver bullets in any endeavor. Rarely does a single approach to any problem prove to be magic. We make progress in the world through trial and error and through incremental improvements–punctuated by an occasional breakthrough. The wonder of it is that so many of the people we know in this hybrid space have been willing to try different things, and keep trying others when they–and we–run into roadblocks. That’s why we are proud of what we and our colleagues in this field have accomplished over the past decade, and we look forward to even more progress in the decade ahead.

Dennis Whittle and Mari Kuraishi, co-founders.

Sometimes Top Down Is Needed

Posted by Donna Callejon on October 18th, 2010

 

Three seemingly disparate events prompted this post (in order of occurrence):

1. A trip to NYC from DC on Amtrak

2. Attending the Women’s Sports Foundation annual gala dinner

3.  Walmart’s announcement of their global commitment to sustainable food and the Heritage Agriculture program

In different ways each of these  remind me that leadership and “top down” commitment can have dramatic positive impact on the economy, people,  the planet, and the world.  GlobalGiving is built on the premise that “bottom up” solutions need air time and support, and can often be more impactful than “central planning.”  I agree.  But we also recognize the reality of the power of large institutions to make change happen fast.  At scale.  If leadership is committed to change.    What do these three events tell us?

Amtrak is essentially a monopoly in rail transportation in the United States. Despite whining about its sustainability, it’s website says, it “operates a nationwide rail network, serving over 500 destinations in 46 states and three Canadian provinces on over 21,000 miles of routes, with more than 19,000 employees. It is the nation’s only high speed intercity passenger rail provider….”

But – hello! – they can’t put some recycling bins in their trains?  Seriously. I found myself arriving in NYC, and then 24 hours later in Washington DC, carrying my newspaper, magazines, and empty water bottles back to my office so that they could be recycled.    Here’s what Amtrak says  on their embarrassingly un-updated website:  “By the end of 2009, all café and lounge cars throughout the Amtrak system will have a receptacle designated for collection of plastic and glass bottles as well as aluminum cans.”  Except I traveled on Amtrak on October 12th and 13th, 2010.  No recycling bins.  GlobalGiving has 30 people. We are able to figure out how to recycle.  Kimpton Hotels have figured it out.  Even WMATA, the much aligned Washington DC metro overseer, has Newspaper recycling bins in each station.  It’s about top-down commitment and leadership.  Don’t just say it on your website.  Do it.  Consumers care.

In my short trip to NYC  I attended the Annual Salute to Women in Sports, held by the Women’s Sports Foundation (WSF).  The WSF was started by Billie Jean King about 35 years ago.  In those days women who participated in sports were somewhat of an anomaly.  And Title IX had just been passed.  And Billie Jean was an icon.

I was a Title IX baby for sure. It never occurred to me that I couldn’t participate in high school and college sports.  But I have Billie Jean King, Donna De Varona and a small cadre of risk-taking leaders to thank for my life-influencing exposure and involvement in organized athletics.  Not everybody loved them. They were called “amazons.”  They were told they should stay home and take care of their husbands and children.  But they took a stand and used the power of their positions and pushed.  Influenced.  Set the table for amazing athletes and women like Mia Hamm, Annika Sorenstam,  and Serena and Venus Williams.  Leadership.

On Thursday of last week, Walmart’s announcement of its enhanced commitment to sustainable agriculture raised some eyebrows, mostly from the skeptics.  But as long ago as 2007 Michael Strong posited that Walmart’s decisions regarding the broader global community could have significantly more lasting impact than its detractors care to admit.  With the largest retail global reach on the planet, and incentives to executives to follow the sustainability mantra, Walmart could conceivably alter the prospects of thousands of family farms around the world.  And this decision comes from the top, just like its promise in 2005  to 1. To be supplied 100 percent by renewable energy, 2. To create zero waste,  and 3. To sell products that sustain our resources and environment.

Are they there yet? No.  Are they continually defying expectation and making changes that have unmeasurable ripple effect? Yes.  And it’s all been driven from the top, starting with an epiphany the CEO of Walmart had on a trip overseas.   They have been on a march to impact ever since.

Sometimes it takes a visionary or risk-taking leader to move an organization, or a society, forward.  And equally, those in power who fail to take action and “make change happen” are destined to be remembered for their weakness and inaction.

Urban Agriculture Challenge: Communities Helping Themselves (With Delicious Results!)

Posted by dennis on September 27th, 2010


Originally posted on Pulling for the Underdog on the Huffington Post

GlobalGiving nurtures bottom-up, community-based solutions to pressing social problems. We believe in the power of small over large, local over centrally planned and grassroots over top-down. This is why we jumped at the chance to partner with Bonterra Vineyards and Growing Power to support urban agriculture.

Urban farms help low-income communities access fresh food, generate employment, enhance food security, and improve quality of life. Rather than relying on fast food chains or large supermarkets, urban residents with access to a local farm can eat fresh fruits and vegetables grown right in their communities.

I grew up in Kentucky. It’s a great state. But parts of Louisville have been labeled “food deserts” due to the lack of accessibility to fresh food. Through its urban farms, Breaking New Grounds not only brings fresh produce to these underserved neighborhoods, but also provides agricultural training to local residents, and creates new, environmentally-friendly jobs.

In Denver, while fresh food is available in summer, winter months often mean relying on food grown and processed thousands of miles away. Feed Denver catalyzes urban farms that can be operated year-round, giving urban dwellers access to high-quality food from January through December.

Until October 7, these urban agriculture programs — and several others — are participating in an online fundraising challenge on GlobalGiving, with the chance to win up to $20,000 in contributions provided by Bonterra Vineyards.

To further highlight the power of communities working towards a common goal, the Bonterra-Growing Power-GlobalGiving challenge features a collective group incentive. If each participant raises at least $2,000 from 25 or more unique donors, all will receive a $1,100 bonus from Bonterra Vineyards. As on a community farm, each participant’s individual effort will contribute to the larger good. I like the taste of that!

More Than Me on giving the gift of education through GlobalGiving.

Posted by lisa kays on August 5th, 2010

The More Than Me Foundation provides scholarships to girls in Liberia who would not otherwise be able to go to school.

This photo captures what More Than Me’s work means to those girls. It was also the Grand Prize and Africa region winner of GlobalGiving’s first Facebook photo contest. It appeared captioned as shown.

Last month, More Than Me’s founders, Katie Meyler and Stephanie Hood, stopped by a GlobalGiving staff meeting to talk about their work and give staff a glimpse of how GlobalGiving is serving its project partners well and where we can improve.

We were also curious about the strategy they used to win the photo contest. As part of efforts to strengthen the capacity of the non-profits we work with, we like to constantly be learning about best practices we can relay on to others competing in challenges in the future.

I have to admit, theirs was quite unexpected.

Stephanie and Katie explained that they were consistently in the running for first place, but that it was a tight race due to a highly competitive photo of a very cute little turtle.

So, on the final day of the challenge, they took their campaign to the streets. Or, to the circle, to be exact. Dupont Circle in Washington, D.C.

It wasn’t necessarily a pre-conceived plan. As Katie sat in the circle furiously emailing friends and family to ask them to vote for the photo, she found that people were curious about her efforts.

When she explained what she was doing and why, people started to, quite literally, line up to vote.

“I had this line at my laptop through Dupont Circle,” Katie explained to the staff.

And that, she thinks, is how they won.

At first, Katie and Stephanie weren’t sure they should tell us that. They wondered if it was fair.

Sure it is. Whether online or off, the spirit of GlobalGiving and these types of competitions is to foster awareness of and participation in making the world a better place through local efforts that address the direct needs of the people being served.

As you’ll see in the video below, raising awareness that leads to action is just what Katie and Stephanie are doing through More Than Me, and their story reveals how GlobalGiving can be a powerful part of that work.

People may not have come to Dupont Circle that day for an education in girls’ education, but if they went away a bit more curious about or committed to it, then the photo challenge–and Katie and Stephanie–had done their jobs.

Thanks, Katie and Stephanie, for sharing your story about how a global marketplace of concerned citizens helps you do more than any of us could do alone.

Lisa Kays is GlobalGiving’s Acting Communications Director.