General Posts

A Sneak Peek at GlobalGiving’s Brand Refresh

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Very exciting things are happening at GlobalGiving! Over the last several months, we have been working behind the scenes to refresh our brand and we are finally ready to share it with the world. Our main goal of this change is to make our outward appearance more accurately reflect who we are on the inside: hopeful, curious, enthusiastic, substantive, and human. We love the work that we do, and we want the world to feel the same. The launch of this new, fresh brand is symbolic of the many exciting changes being made this year at GlobalGiving and helps visualize the tremendous growth we are going through. Stay tuned for more updates in the coming months!

How they won: American Open Challenge Winner says “crowd-sourcing was the key to our success”

Jared Schwartz of Frogloop (a nonprofit online marketing blog) interviewed the guys from Critical Exposure and have some excellent advice for nonprofits trying to succeed on GlobalGiving:

http://www.frogloop.com/care2blog/2009/9/7/how-a-small-nonprofit-used-social-media-crowd-sourcing-to-wi.html 

The goal was simple. Earn a permanent spot on the GlobalGiving website by raising at least $4000 online from 50 individual donors in three weeks. Win up to $6000 in additional bonuses for out-fundraising the 70 other participating organizations.

The challenge was daunting. How does Critical Exposure, a little non-profit with a small group of supporters raise more money than the dozens of other participating organizations, many of whom have a large, established fundraising base?

The answer was clear. Use an array of social media channels — including Twitter, Facebook and crowd-sourcing to turn our small group of tech savvy supporters into a powerful fundraising force.

What Critical Exposure Did

A Plan of Attack – The first step Critical Exposure took was to lay out a three-week communications plan, then we threw the entire thing out. Well, not really. As the competition heated up, we certainly had to adapt, but having an overall strategic plan helped make sure that every communication piece was ready to go when needed.

Message Saturation ­­- Critical Exposure sent repeated pitches and updates to our supporters via e-mail, Facebook, Twitter, community listservs, our website, phone calls, and more. Heck, we’d have sent candy-grams if we thought it would help. There was certainly concern about over-messaging, but as our supporters became more invested in the competition, they actually wanted more updates from us.

Empowered Supporters = Emotionally Invested Supporters­ ­- The power of crowd-sourcing was the key to our success. We realized that Critical Exposure didn’t have the resources to win this competition on our own. However, our supporters are an energetic, dedicated group of people and we knew that if we gave them the tools to help us, they would more than meet the challenge.

From day one, we made it clear that we didn’t just need our supporters to open their wallets (our suggested donation was just $10). What we really needed was their ability to leverage their personal networks. Every message asked them to be our fundraisers, and we gave them sample e-mails, Facebook and Twitter messages to post. By the end of the competition, my Facebook page was full of nothing but status updates from our supporters, each stating their own personal reason for supporting Critical Exposure.

We regularly updated our supporters on the fruits of their labor and during the final weeks of the competition, we pointed our supporters directly to the real-time standings. Many of our supporters later told us that as the competition entered its final days, they wore out the refresh buttons on their browser keeping tabs on the competition. Our supporters were 100% emotionally invested in the competition and did whatever they could to help Critical Exposure win.

The Results

Our supporters were an unstoppable fundraising force. Critical Exposure needed to raise $4000 from 50 donors — we raised over $15,000 from more than 600! That was 120 more donors than the next closest organization, 400 more than 3rd place and good enough for $5000 in additional bonuses.

The larger organizations may have had more big donors (the other prize winning organizations averaged $85 and $200 per donation, respectively). But no other organization got more people involved than Critical Exposure, who raised comparable money while averaging just $25 per donation!

[Here is  a snapshot of the the current Open Challenge leaderboard – where each organization and its donors can follow progress in real time]

http://www.globalgiving.com/dy/v2/globalchallenge.html

Lessons Learned

It was an exciting three weeks and everyone who participated truly felt like they were part of something very special. And really, that is why it worked. Our supporters aren’t just faceless masses (or cash machines) on the other end of an e-mail chain, but they are people, many who passionately believe in our causes as much as we do and are looking for an opportunity to help make a difference.

Facebook, Twitter, crowd-sourcing — these wonderful tools were what enabled us to tap into our supporters’ personal networks, but ultimately, it was about getting our supporters emotionally invested in being part of something big that carried us well past our wildest expectations.

This aritcle was written by Jared Schwartz, a consultant who advises non-profit organizations on using digital communications and social media applications to engage supporters, raise funds and build their organization.

Announcing GlobalGiving’s Video Contest Winners!

We’re excited to announce the five winners of GlobalGiving’s first-ever video contest! We received 93 submissions from project leaders around the globe. Our judge at Green Living Project, Laura Knudson, was very impressed by all of the submissions; here’s what she had to say:

Judging the Global Giving video contest has truly been an honor.  There were so many great videos telling amazing and compelling stories with great vision and creativity.  Picking just 5 of the dozens of superb submissions was very hard to do, but in the end the top videos were chosen based on their quality, creativity, and the ability to engage and inspire.  Thank you to every one of you involved in these wonderful programs.  You inspire with your storytelling, and the important work you do. Congratulations to the winners, and to all of you for giving your hearts for a better world!

While making the decision was incredibly difficult, below are the five winners that she chose (they are listed in no particular order).  Click on any of the videos to watch – and enjoy!

Waste Ventures:

Waste Ventures aims to permanently raise 100 waste picker families out of poverty in the next year by providing them with a blueprint for environmentally processing garbage to increase incomes 3x and allow their children to go to school. Visit the Take 100 Waste Pickers in India out of Poverty project. 

Waves for Water:

Surfers travel. They chase waves and travel to interesting places. But, many of these places have little access to clean water. The Waves for Water Karma Kit provides a traveler an opportunity to help. It’s a simple kit containing a filtration system, canteen, fin key, surf wax and other needed items. The idea is simple…you help fund another person to give the gift of water next time he/she travels. Visit the Karma Kit: W4W & Clean Water Courier Missions project. 

More Than Me:

More Than Me Foundation helps get girls off the street and into school in one of the world’s most notorious slums in Liberia, West Africa. We work with community leaders to identify the girls who are at the highest risk of being sexually exploited to ensure that education and opportunity, not exploitation and poverty, shape their lives. We pay tuition and provide them school lunch. We work with the school and community to make it impossible for them to fail. Visit the 500 Girls Off The Street & Into School In Liberia projet.

Trees, Water and People:

Trees, Water & People (TWP) is driving development in Haiti through social enterprise. Over the past 16 months, TWP has been working to build a sustainable market for clean cookstoves in Port-au-Prince, creating much needed employment & allowing families to safely prepare food, purify water, and save money. The Zanmi Pye Bwa cookstove is designed to be built, repaired, and refurbished with locally available skills and resources, and is currently being distributed by vendors throughout the city. Visit the 1,500 Clean Cookstoves for Haitian Families project.

Meet Kate: 

The Meet Kate Foundation is building a primary school with sport and playground facilities in Ekwamkrom Ghana, providing quality education for 200 children in this small community. This school will have small classrooms and provide the children with computer classes. 20% of these children will be on a full scholarship. We have put several things in place to make this project sustainable, like a 6 acre cacao plantation and a poultry farm. This school will be self-reliant within 3-5 years. Visit the Primary Education For 200 Village Children – Ghana  project. 

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Each of the winners will have the opportunity be featured in the GlobalGiving and Green Living Project social media! There were some incredible videos submitted during this contest, and they’re all  featured on their respective project pages. If you’re a GlobalGiving project leader, get your camera ready for our third annual photo contest this July!

Make February 14th Generosity Day

By Shonali Banerjee, Unmarketing Intern

Valentine’s Day, one of the year’s more polarizing holidays, often elicits a whole spectrum of emotions.  The infamous day can leave you feeling loved and content, or sometimes wistful and lonely.  But what if Valentine’s Day could make you feel… generous?  We here at GlobalGiving think it should!  Last year, Sacha Dichter of Acumen Fund posted about rebooting Valentine’s Day and turning it into Generosity Day:

  “We’re rebooting Valentine’s Day as Generosity Day: one day of sharing love with everyone, of being generous to everyone, to see how it feels and to practice saying ‘Yes.’ Let’s make the day about love, action and human connection – because we can do better than smarmy greeting cards, overpriced roses, and stressed-out couples trying to create romantic meals on the fly.”

Generosity Day embraces many of GlobalGiving’s favorite values: passion for humanity, unabashed generosity and saying “Yes!” whenever possible.  We’re pretty besotted with this video brought to you by Sacha and his Generosity Day co-conspirators – we think you’ll love it, too.

This year, in addition to (or instead of?) the heart-shaped box of chocolates and pricey romantic dinner, give the gift of a not-so-random act of kindness.  Generosity Day should be a day for doing the small things that we always think about but never do– donating the clothes we haven’t worn in years to Goodwill or bringing in lunch for coworkers! You can sign the Generosity Day Pledge here, committing to spend February 14 exclaiming an enthusiastic “Yes!” to all requests for help.

But true GlobalGivers won’t stop there.  This Valentine’s Day, we’re also inviting you to make your Valentine a girl you don’t know. These lovely ladies don’t need jewelry or champagne, but they do need schooling, financial independence and the opportunity to prove how vital they are to their communities.  If you already have a special someone in mind, make a donation in his/her honor! This year, we think your Valentine will be happiest if you give a gift to someone else

Happy Generosity Day everyone – make this one count!

Learning from one another – curating dialogue on Facebook

Do you remember asking a classmate to help you with your homework? Perhaps they owed you a favor because you’d helped them with something else? There are many intellectual, cultural and social reasons for asking friends and colleagues for help, but what is quite fascinating to me is the manner in which we respond to one another. When we engage with others’ success and failures, we learn. Development experts have a buzzword for this type of peer learning; they call it “collaboration.”

At GlobalGiving we crowdsource new partnerships with non-profit organizations that have expressed interest in working with us. Typically we work actively with 500-600 organizations over 2-4 months, through group trainings and individual consultations to help organizations map and grow their networks and building an online fundraising plan. We then invite them to post a project on the site and implement their online fundraising strategy raise funds for their projects. If an organization meets a threshold of raising $4000, from at least 50 donors they are invited to join the GlobalGiving platform. We call this an Open Challenge.

In addition to the trainings and individual consultations for Challenge participants who we call Project Leaders (PLs), we host sessions with fundraising experts and other social entrepreneurs who have successfully leveraged our tools (aha! The peers!).  Several years ago it suddenly struck us – what would happen if we made it easier for organizations to talk to one another?

Facebook turned out to be the lowest common social media denominator amongst Challenge participants, so we created a private Facebook group, first time in December 2010.At first we used it primarily to share fundraising resources, and encouraged people to ask questions about the design and other details of the Challenge.  It was gratifying to watch the conversation start to emerge – people asked and answered questions, others made suggestions  and shared fundraising ideas.

But it wasn’t quite vibrant. We tried something different for the next group we set up for the last Open Challenge we hosted. Here’s what we did differently:

  • Every day during the Challenge we posted relevant content– fundraising tips, links to resources and suggestions for raising funds
  • Regularly asked a variety of questions of the participants
  • Engaged participants that had shown interest by inviting them to share their opinions on a particular question
  • Responded to every single post by a member, with a relevant response
  • Celebrated accomplishments big and small

These tactics were driven by some of our core philosophies:

  • Intention: curating the conversation, and facilitating interaction
  • Relevance: sharing irrelevant information is a waste of time
  • Celebration: fundraising is hard work. 4 out of 10 participants had never raised funds online before, so we celebrated all types of victories
  • Recognition: by acknowledging contributions to the group we encouraged more participation. The emerging dialogue seemed to draw more comments.

Take a look at what happened. In comparison to a Facebook group organized for the previous Challenge in April, relevant posts (i.e. posts that were not just links to their projects, and websites) increased from 8% to 33%. The number of Facebook posts from participants increased from 6% to 24%.

In addition, the content of the conversation changed. The posts and comments covered a range of subjects from ideas for fundraising, potential solutions for questions posed, and reactions to fundraising resources that had been posted. Three out of four posts entered by the organizations resulted in two or more comments.

Wow.  People were talking with each other, and they seemed to find the conversation useful! It was exciting to watch people begin to collaborate instead of just compete. It is heartwarming to see the group celebrate milestones – projects submitted, funds raised, thresholds met.

We will continue to experiment with the way we facilitate these conversations by  making it fun and interesting for members to talk to each other with the upcoming Winter Global Open Challenge. This idea of creating a space for interaction to happen is central to GlobalGiving’s core philosophies. We believe that expertise should be decentralized, and that the possibility of learning from each other is immense.

If you have any experience in facilitating content-driven dialogue online, please do share your thoughts with us. We’re going to keep experimenting, and keep learning.