Corporate Programs Posts

What 2015 Taught Us About Improving Employee Engagement

Employee engagement and culture issues are the number one human resources challenge for companies according to Deloitte’s 2015 Global Human Capital Trends study. More than 85% of respondents cite this challenge as “important,” including 50% who say it is “very important.” But for all the recent buzz around employee engagement, misconceptions around the true meaning of the term are still common.

A Forbes contributor defines employee engagement as the emotional commitment the employee has to the organization and its goals. But on corporate employee engagement strategies, Gallup Business Journal contributors note, “Many make the mistake of prioritizing the easy, shiny stuff — hip office space, remote work arrangements, and inventive benefits — over the elements that will strengthen emotional ties and connect employees more deeply to their managers, teams, and companies.”

This may be part of the reason why a low 13% of employees worldwide are engaged.

 

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Gallup estimates that employees who fall into the “not engaged” and “actively disengaged” categories collectively cost $319 to $398 billion annually in the U.S. alone. And two important CSR target groups, managers and millennials, have low levels of engagement: Millennials, who are set to make up 75% of the global workforce by 2030, are the least engaged generation, and only 35% of managers are engaged in their jobs.

Implementing strategies that reach the individual emotional level can be a logistical challenge, especially for global companies with diverse workforces. Luckily, with companies’ increased prioritization of employee engagement, there has been a flood of research on the topic.

Here are 3 ways companies can bridge the divide:

1. Recognize your employees, with a focus on values-based recognition

The O.C. Tanner Institute finds that recognition has a direct impact on causing great work, increasing engagement, encouraging innovation and productivity, improving trust and manager relationships, and attracting and retaining talent. In particular, HR leaders and practitioners reported in the 2015 SHRM/Globoforce Survey that values-based recognition programs significantly contribute to bottom-line organizational metrics – engagement, retention, safety, wellness, employer brand, and even cost controls – and help employers create a stronger culture and more human workplace.

EMC, a global leader in information technology as a service, has aligned its recognition program with its overall CSR strategy. Each month, new hires and employees celebrating a service anniversary are sent a $25 GlobalGiving e-gift card that can be redeemed in support of global projects aligned with EMC’s Giving Back strategy supporting causes such as education, food, water, and disaster relief.

2. Offer year-round workplace giving opportunities

For the past three years, the America’s Charities Snapshot Series has tracked changes in workplace-centered philanthropy and employee engagement. Snapshot 2015 – The New Corporate DNA: Where Employee Engagement and Social Impact Converge finds dramatic shifts in employee-giving models from past years. This year, almost two-thirds (60%) of corporate respondents say they offer year-round opportunities for employees to give.

In 3BL Media’s webinar on the report, Heather Lofkin Wright, Director of Corporate Responsibility at PwC US spoke to this change, “There’s no shortage of experiences, news items, interactions that move someone to want to give back. And we as a corporate entity are not in the position to put a time frame on that. So having things available 365 days a year for our people to do is really critical for giving through the workplace to be a significant onramp and opportunity that our people will take advantage of.”

3. Provide your employees with skills-based/pro-bono volunteering opportunities

The BCCCC’s 2015 Community Involvement Study found that among companies that measure the connection between volunteering and employee engagement, 89% found a positive correlation between participation and high engagement scores. Company representatives also report that volunteering helps to establish positive brand within operating communities and displays organizational values in action.

Tech companies are increasingly encouraging their employees to volunteer tech skills to organizations that lack proper funds and staff. For example, the Hewlett Packard Enterprise Advising program allows HPE employees to offer their professional expertise and advice to nonprofits and entrepreneurs at no cost. In the past, HPE employees have helped in a variety of key business areas, including branding and marketing, IT, business planning, managing staff, and recruiting volunteers. Through its partnership with GlobalGiving, HPE has been able to provide support to more than 200 international nonprofits.

Rethinking your employee engagement strategy in 2016? Reach out to our Business Partnerships Team to learn what other companies are doing to build a more motivated workforce: https://www.globalgiving.org/companies/contact-us/ 

GlobalGiving Powers Philanthropy Behind The Sustainable Development Goals

SDG_SocialSharePostOn September 25, 2015, GlobalGiving announced a new initiative, GlobalGiving for Global Goals, in support of nonprofits around the world that are contributing toward the new Sustainable Development Goals (SDGs) with their work in their communities. As world leaders have come together to commit to 17 Global Goals to end extreme poverty, fight inequality & injustice, and fix climate change during UN Week in New York, GlobalGiving is mobilizing individual donors, corporations, and philanthropists to take action around these goals.

The Millennium Development Goals, the predecessors to the SDGs, shaped the international development agenda over the past three decades. Since 1990, more than 1 billion people have been lifted out of extreme poverty, cutting the rate of poverty in half worldwide. But there is still much work to be done, and this time, the new SDGs aim to foster a more inclusive effort by governments, the private sector, and civil society to finish the job. GlobalGiving is supporting thousands of vetted nonprofit organizations around the world that have long been working to address the issues laid out by the SDG agenda.

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The new GlobalGiving Global Goals initiative features sustainable development projects that address each of the 17  Goals. GlobalGiving has vetted each of the featured nonprofits, and they are among GlobalGiving’s highest-ranked organizations; those that are committed to learning and effectiveness.

“We believe that locally-driven organizations committed to listening to their communities are in a powerful position to make lasting change in regard to poverty, climate change, and inequality. The launch of the SDGs is a great opportunity to raise the profile of those local changemakers, whose voices are vital in this conversation, and also to help individual and institutional donors identify opportunities to make meaningful contributions toward the goals,” said John Hecklinger, Chief Program Officer at GlobalGiving.

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It is not only individuals who are interested in new ways to make strides toward the SDGs. Private companies, grantmakers, and other philanthropic organisations are also working with GlobalGiving to channel funding toward local projects addressing the goals. The SDG Philanthropy Platform aims to build a means for philanthropy to engage with, and participate more effectively in the Post-2015 Agenda, and amplify the voice and action of grant makers and grantees in determining and achieving international targets and strategies. GlobalGiving is proud to partner with the SDG Philanthropy Platform to help philanthropists support effective development outcomes around the globe. Visit SDGfunders.org for more information.

Learn how you can get involved with the GlobalGiving Global Goals at GlobalGiving.org/sdg.

CHIME FOR CHANGE: Takeaways from a successful girls and women campaign

Picture2In the world of philanthropy, the conversation around girls and women continues to pick up steam. Recent articles by Bill Gates and the NoVo Foundation highlight the importance of empowering girls and women, and here at GlobalGiving we’ve seen a spike in corporate interest in the topic.

We’ve learned a lot from running campaigns on this topic, like the highly successful CHIME FOR CHANGE campaign, founded by Gucci and partners Salma Hayek Pinault & Beyonce Knowles-Carter. Here are five things that have made this cause marketing effort stand out.

 1. Relevant Theme                                     

When Gucci and its partners launched CHIME FOR CHANGE, there was a clear connection between the business and the campaign’s focus on education, health, and justice for girls and women. They chose to support a cause their customers and ambassadors can easily connect with and join, which increases any campaign’s chance for success.

Key Takeaway: It should go without saying that the cause a company decides to champion should be relevant to its business. Marketing an unfocused idea that leaves the public wondering “Why?”  can be a costly distraction that won’t do much to benefit your cause, so double and triple check that the focus is intuitive to your audience and relevant to your business.

2. Global Reach, Local Impact

When CHIME  first launched with Catapult, and subsequently partnered with GlobalGiving, Gucci and its partners were looking for locally-driven projects they could impact through the campaign. Focusing on their chosen themes of education, health, and justice for girls and women, we’re using our expertise in crowdfunding and international vetting to source local projects from around the world to be featured on the CHIME FOR CHANGE website. Through its efforts to date, the campaign has raised more than $7 million to fund more than 420 projects run by 144 nonprofit partners in 88 countries. 

Key Takeaway: It may seem daunting to go global and local at the same time — from reputational risk to tax law, there’s a lot to consider. Luckily, there are organizations that have expertise in navigating the international nonprofit sphere and measuring local impact. They do it so you don’t have to and so your company isn’t left behind in the race to be both global and local with giving.  

3. Share Stories of Impact

Telling stories has been central to the CHIME FOR CHANGE campaign. From Erin Helfert’s triumph in gaining a conviction in her rape case in Moroccan court to Razia Jaweed’s journey in learning to speak upwww.chimeforchange.org features stories of women who have been empowered to make changes in their lives and communities. Managing Editor Mariane Pearl explains: “Their stories are shaping a different story for mankind, a new narrative built from the heart and made of hope.”

Key Takeaway: With so many great causes around the world worth supporting, we all wish we could just say “Please help!” and that would be enough to mobilize the world. But let’s be honest: in the fight for the global consciousness, persistent humanitarian issues don’t have it easy. Using stories can help you draw emotional connections with your audience, making your cause feel more personal and real. For tips on how to tell a great story, visit http://stillmotionblog.com/storyfirst/.

4. Help Me Help You

On the CHIME website, users aren’t in danger of clicking themselves into a confused frenzy trying to figure out how they can be a part of the cause. The first thing you see on the homepage is a Take Action link that, when clicked, prompts you to either #CHIMEIN on Facebook or Twitter or donate to support a project. Powered by GlobalGiving’s API services, anyone can easily donate to featured projects such as “Help Young Women Rebuild Nepal” or “Healing for Sexual Violence Survivors in Colombia.”

Key Takeaway: “This story really hit home for me. How can I help?”  If there’s one question any cause marketing manager can expect from the public, it’s this. Just take a look at the comments section of this recent New York Times piece. Readers were touched by the compelling story of a mother separated from her son and wanted to know how to take action. Don’t make your audience do the heavy lifting. You’ve already inspired them to want to help your cause, so all that’s left is to give them an easy way to do it. 

5. Demand the Spotlight, and Keep it Alive

CHIME FOR CHANGE certainly didn’t waste time waiting for the spotlight to fall on their campaign. Team CHIME has been busy since the start using a variety of mediums to reach different target audiences.  Just last week it was announced that CHIME has partnered with Global Citizen to present the September 2015 Global Citizen Festival in Central Park.  As a result, a tremendous amount of attention is being paid to the issues surrounding girls and women worldwide. How do they do it?

  • Earning the support of leading celebrity women like co-founders Salma Hayek and Beyoncé Knowles-Carter.
  • Launching global events like the Sound of Change Live Concert Event, which featured performers like Florence and the Machine, Ellie Goulding and John Legend, and the upcoming Global Citizen Festival®
  • Features on the world stage at prestigious gatherings like TEDWomen and International Women’s Day.
  • Harnessing the power of technology to drive change by launching Twitter campaigns like #CHIMEHACK and recent #CHIMEHACK 2.

Key Takeaway: Build it and they will come…right? Not so much.  During a time when the public is constantly bombarded with information, commanding the attention of your audience is crucial. Take a leaf out of CHIME’s book by trying different modes of communication to reach a broader audience.

 

To donate to a project through CHIME FOR CHANGE or learn more about the campaign’s work with girls and women, visit: www.chimeforchange.org

If you need help with your cause marketing campaign give GlobalGiving a call at 877.605.2314 or visit us at: www.GlobaGiving.org/corporate-partners

A New Year to Build On

Happy New Year, GlobalGivers!  The last couple of months of 2014 passed in a flash of donation gift cards and year-end giving, and 2015 is off to an inspiring start.  As I have been reflecting on 2014’s passing and thinking about what is to come in 2015, I have been focused on the ways in which 2015’s accomplishments will rely upon and build upon all the hard work and generosity that took place in 2014.ProjectPhoto

A timely example of this compounding effect is the work GlobalGiving and the VMware Foundation have done together over the last few years.  In alignment with GlobalGiving’s goal to inform our nonprofit and donor communities so they can make more mindful choices and contributions, the VMware Foundation’s philosophy of Citizen Philanthropy focuses on individuals’ choices, contributions, and unique passions adding up to make an even more profound and meaningful collective impact than any one might on its own.

As the axiom goes, “every waterfall begins with a drop of water,” and VMware’s programs prove just that.  In 2011, the VMware Foundation and GlobalGiving began working together to provide milestone awards (in the form of GlobalGiving e-cards) to its new hires and employees reaching their one-year anniversaries at VMware.  The first batch of cards went to a mere trickle of 100 employees.  But over the years, GlobalGiving has sent more than 24,500 service awards to VMware employees.

Adding to the swell of support, the VMware user community helped the VMware Foundation choose which of 55 causes would receive $500,000 of funding in 2014 through the VMworld conferences in San Francisco and Barcelona in 2014. Each participant allowed giving to take flight by throwing a personally-designed paper airplane down a field, with different landing areas accounting for different donation amounts towards the participants’ causes of choice.  As the competition intensified and momentum built, each participant helped bolster the group’s collective efforts to a level none could have reached on her/his own.

The biggest waLandingPage Screenshotves of support have come during the last two holiday seasons, when each of VMware’s roughly 16,000 employees received a GlobalGiving “gift of giving,” similar to milestone awards but larger in size and scope.  Through these gifts of giving, VMware employees choose where they want to invest the organization’s holiday donation.  Each employee’s $100 gift of giving amassed to more than $2 million in concert.  2014’s gifts of giving alone supported more than three-quarters of the organizations on GlobalGiving.org at the time.  Such widespread support within such a generous contribution is a true testament to VMware’s Citizen Philanthropy in action.

GlobalGiving’s vision is to unleash the potential of people to make positive change happen.  And the waterfall of support over the last few years from VMware people has allowed more than 3,500 programs in 145 countries to continue forward progress in their communities.  As someone who could stand mesmerized by the power of a beautiful waterfall for hours, witnessing this “worldwide waterfall” has helped me start 2015 on an incredibly optimistic note.

Pursue Purpose Through New Power

Jeremy Heimans at CECP 2014 Summit: What Counts


Imagine you’re eleven. You live in Rio. You absolutely love school. It’s a safe place where you are free to learn, engage with your peers, and grow. But suddenly you hear about plans to demolish the school building. In its place will be a parking lot for a local stadium.

What do you do?

In a perpetually evolving world, it’s necessary to be mindful that the way we approach change may need to adapt. Now more than ever, we’re equipped with tools and technology to tackle problem-solving with innovation, creativity, and efficiency.

Jeremy Heimans, Co-Founder and CEO of Purpose, activates individuals to build lasting social movements that address global issues. Recognizing the shift of power structures—from what he calls “old power” to “new power”—his organization utilizes technology to empower activists, amplify their voices, and mobilize the masses to make positive change happen.

Old power works like a currency and is held by few. It commands, is leader-driven, and closed. New power moves like a current and is enabled by many. It is shared, peer-driven, and open.

In a talk titled “Unlocking New Power: How to Think Like a Movement-Builder,” Heimans encouraged the companies at CECP 2014 Summit: What Counts to pursue purpose through new power.

As evidenced through successful movements such as Airbnb, Kickstarter, and Giving Tuesday, which disrupt traditional top-down power models, new power considers participation and collaboration as ends in themselves and offers its participants transparency into the process of change. Anybody can take action, and the sky is the limit when large groups of people band together in solidarity to drive positive change.

If your company is looking to harness new power or adapt from old power, the key is to find a cause that aligns with your business model. If purpose is already built into your brand, then organize the masses around that mission. If not, Heimans advises to keep the following points in mind:

  • Think like a movement builder, not a philanthropist.
  • Invite participants into your story.
  • If you’re not there yet, avoid declaring victory.
  • The stakes must be high.
  • Be in it for the long-term or not at all.


Now what if I told you the eleven-year-old is a real girl named Bia? To protect her school, she started a campaign with Meu Rio, an organization that set up a 24/7 live webcam on the school. Community members monitored activity, and when bulldozers showed up at the school, all who signed up received a text message and gathered to form a human barrier around the building. In the end, government officials agreed to have the school remain in place.

Unparalleled potential is found in fueling forces that create long-term social value through authentic, community-driven movements. This echoes one of our core values at GlobalGiving, which declares that we’re “Always Open.” We believe in the power of great ideas, which can come from anyone, anywhere, at anytime.

Build for Bia, urged Heimans. We at GlobalGiving couldn’t agree more.