Archive for September, 2012

 

10 Lessons Learned Over 10 Years: Launching GlobalGiving in the UK

Posted by Alison Carlman on September 17th, 2012

Ten years ago, Co-Founders Mari Kuraishi and Dennis Whittle launched GlobalGiving in the United States. In honor of these past ten years and in the spirit of one of our guiding core values, ‘Listen. Act. Learn. Repeat,’ we have launched a monthly blog series guest-written by former and current staff members. Each writer will speak candidly about their experience with GlobalGiving and offer up something that they have learned. This month’s writer, Rachel Smith, is the Programme and Operations Director at GlobalGiving UK, the London-based sister platform of globalgiving.org.  Rachel was part of the founding team at the organization. Below, she reflects on  her experience working in a small start-up organisation and how they were able to “achieve a lot with a little.”

As a young start up organisation, learning lessons is a constant activity for our team at GlobalGiving UK. The first few years are defined by figuring out how we work best and learning what doesn’t work so well. I often think that we must experience similar challenges and rewards that many of our grassroots non-profit partners experience. I hope this lesson will resonate and inspire others to ‘think big’ and bravely try creative solutions to bring a vision to fruition.

GlobalGiving UK has landed
Almost four years ago to the day, GlobalGiving.co.uk launched to the world. I’d never been involved in a tech start-up before so I really wasn’t sure what to expect from ‘launching a website.’ Lots of preparations in advance and then at the point of launch…not much happens. At the switch of a button and we were live and online. It almost seems like nothing had changed from three seconds earlier.

Of course, there was more to ‘launch day’ than that. The GlobalGiving seed of something new had just spouted and on that day:

  • GlobalGiving’s online giving platform had launched for the first time in a new currency and market bringing additional benefits to GlobalGiving donors and non-profit partners around the world;
  • Our small team (then just two of us!) brought together more than 50 founding supporters and friends to begin our journey to engage the UK public and development sector (the highlight being a keynote speech from the then Secretary of State for International Development); and, also, not so conveniently…
  • Lehman Brothers collapsed sending the world in a turbulent global recession.

These were potentially not the most fertile of circumstances to launch an online giving platform! Although as we were starting from zero, the only way was up! We had to learn how to grow and respond to the environment we faced and take creative approaches to meeting our aims.

Lesson: achieve a lot with very little by being creative and open
Over the past four years, through testing and piloting, listening and learning, and developing partnerships and collaborations, we have (amongst other successes):

  • helped non-profit partners gain access to over £1.5m to fund projects around the world
  • supported more than 500 organisations with their online fundraising
  • provided a fundraising and communications training course to more than 100 organisations
  • and launched a skills-sharing platform – GlobalGivingTIME – providing grassroots organisations with access to skilled professionals such as those at Aegis Media.

Aegis Media’s online volunteering platform, GlobalGivingTIME

Success rests on many factors but I believe that one of the key factors for success for us has been leveraging everything and anything to make things happen. That is not to say that everything we tried worked, however! (A failed pro-bono partnership helped us learn to be realistic about what could be achieved, scaling our extremely ambitious plan back to something more manageable.) Some of our other keys to success have been:

  • Leveraging networks. We developed collaborations between more organisations, investing in team creativity, and forming win-win partnerships. These were ways to get things done that didn’t require us to throw money around.
  • Promoting GlobalGiving.co.uk for ‘free.’  We have never spent any actual money on advertising the website. We have developed pro-bono relationships with Google and 77academy to help us spread the word, for example.
  • Bringing professional skills to non-profit partners anywhere. Spurred on by our vision to provide access to funds and resources to under-resourced grassroots organisations, we developed a long term collaborative partnership with Aegis Media and Sparked.com and launched GlobalGivingTIME connecting 1000s of professional online volunteers with our charity partners around the world (this project was honoured by the Guardian Sustainability Awards).
  • The power of the team.  Everyone in the team is valued and everyone can contribute to the ideas generation, planning, delivery and review and lesson learning. We bring the whole team together to ‘get creative’. We know this has also worked for non-profit partners too – PEPAIDS cited the value of their team in raising over £10,000 for their project: “Sharing the responsibility gives you confidence, momentum and helps you aim high”.
  • Partnerships that make the right connections. Our partnership with JustGiving.com – the UK fundraiser platform (think online sponsorship forms) – has generated over £500k from 1000s of people for GlobalGiving projects. Highlighting just some examples shows how working together with others from inside and outside the organisation and being creative (thinking ‘out of the box’) can yield marvelous things! You don’t need a lot of money: just a willingness to develop relationships, listen, try things out, be brave and accept when things don’t work out (and celebrate when they do!)

GlobalGiving UK remains a very small team but our partnerships, collaborations and team energy, creativity, and passion means that we are far more than the sum of our immediate parts.