In her 1998 worldwide number one hit iconic superstar Cher asks, “Do you believe in life after love?” But these days that memorable line could be amended to add “…and war?”
For years Cher has been a visible and unabashed advocate for ensuring that women and men who serve our country are honored through policies and programs that lift up their heroism and ensure their dignity, both during deployment and after they return from combat. She has demonstrated this commitment by supporting organizations from Operation Helmet to the Intrepid Fallen Heroes Fund, and by performing at USO events. In 2006 Cher appeared on The Ed Schultz Show to discuss her work in support of U.S. troops fighting abroad, as well as returning veterans. Schultz noted her involvement with both Operation Helmet and the Intrepid Fallen Heroes Fund, which is building a center to serve military personnel who have been catastrophically disabled in operations in Iraq and Afghanistan, and those severely injured in other operations, as well as in the normal performance of their duties, combat and non-combat related.
Now Cher is creating her own non-profit, The Heroes Project. The mission of The Heroes Project is to improve the care and protection of heroes through individual support, community empowerment and systemic change. Through this organization, Cher will continue to support heroes through service and advocacy. The organization works closely with many of the leading military and veterans organizations and aims to leverage their work, rather than duplicate it.
GlobalGiving has been very fortunate to help facilitate a portion of Cher’s philanthropic activity, by working with her philanthropic and advocacy advisors to facilitate the funding of the Shikamana School in Kenya. Now, we are working together to raise funds for The Heroes Project, kicking it off with an amazing auction currently running on eBay. In this auction, Cher is generously donating three sets of tickets and a backstage visit (with champagne) to the highest bidders. All the proceeds will go to The Heroes Project.
So if you believe in life after love and war, and you want to combine your love of music and an icon with doing something good – bid now – you only have three more days!