To blog or not to blog

Posted by Donna Callejon on April 2nd, 2009

We’ve been on a bit of hiatus, trying to figure out if anyone actually reads this blog and how to make it useful to the GlobalGiving community at large.  The silence has been deafening.

So we’re throwing ourselves at the mercy of our handful of blog readers and asking the two- part question (pay attention lest you miss the two parts):

1. Should GlobalGiving have a blog and

2. If so, what would be worth your time reading?

Let me duck so I don’t get bombarded with the thousands of instantaneous comments.the-computer-demands-a-blog.gif

Seriously, what do ya think?

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15 Responses to “To blog or not to blog”

  1. Alanna says:

    Honestly, as long as you keep refreshing the content on the front page – field notes, featured projects, featured donors – you’re already providing everything I’d look for in a blog.

  2. @KSL says:

    Today is the first time I’ve seen this blog…I read it. If you had information, I’d read that too. If was relevant to my colleagues and friends, I’d share it. But I gotta tell you, if you don’t know whether you bring value or not, than “to blog or not blog” is probably the least important question you ask yourselves today.

    It might be time to step back and figure out what you are, who you are, and what you can do. Then simply be it and do it.

    Best regards,

    @KSL

  3. As a project sponsor I have found your blog in the past to be of interest. It is good to know what you are all up to.

    But because there is so much content on the GlobalGiving site and I am primarily focused on IDEX”s projects.

    I find the most value from your blog when you highlight interesting projects, updates, comments and experiences from your site as it broadens my awareness of your scope and the GlobalGiving community as a whole.

    Best, Gillian

  4. Donna says:

    Thanks for the comments so far.
    KSL, just to be clear – we are not in question about whether we bring value or not in the world. We have hundreds of projects around the world, and people whose lives are improved, to vouch for that.
    I’m pretty sure if you spend a few minutes on our website you’ll see that.

    The question is more about the effectiveness of a blog as a way to engage our “community (40k+ donors, hundreds of project leaders)…

  5. Staci James says:

    You guys need to get on Facebook – as a group so FB users can become your fan. My network will see I’ve become a fan and then the word will spread, etc

    You also need to build share link so whenever I donate, I can post it to my profile ‘Staci just donated to Save the Orangutans from extinction’ (kind of like how I can post that I ‘like’ and article on Huffington Post.

    Check out what the Marin Humane Society does on facebook- they will do updates on animals that need to be adopted and we ‘fans’ can comment or ‘like’ it so it will show on our profile- keeping the word spreading

    In terms of your blog, you should encourage folks to comment on why they might be donating to a specific cause and blog about it – or other heartwarming news about the projects you support – or progress that has been made- something that helps me learn more about the issues, get inspired and feel good.

    In the depressing climate that we are in now- people really need to feel good- your blog could be that

  6. Donna says:

    Stacy – thanks for all the constructive ideas!!!
    We do have a facebook group, page and cause. I hope to see you (and others) there….
    And we are literally finalizing some testing on the “facebook connect” option – so people will have the option to post their activity to their FB profile.
    We’ll take a look a the Marin HS – the animal folks are using social media very effectively.
    And on the blog – good point…we are working on ways to get more donor and project leader vibe in the mix. Check out http://www.globlagiving.com/inthefield for a small experiment.

    Again, thanks!

  7. Donna says:

    oops – sorry stacI

  8. I think it is a simple cost to benefit ratio calculation. If you guys are seeing increased exposure and readership becasue of your blog, then I’d definitely keep it up.

    It is also a good way to demostrate that you are staying ahead of the curve in the field of news and innovation in the realm of philanthropy.

  9. John says:

    I think that you should use the blog to keep us updated on the administrative stuff (awards, website structure, administrative structure and innovations, etc) and anything else that would not belong on the main site. I also think that you should use traffic, not number of comments, to judge the importance of the blog to the community. Also, if you’re not getting any comments, just turn comments off – if anyone wants to say something, we can just use email.
    GlobalGiving is an extremely interesting and unique organization, and I’m sure that I’m not the only one who is curious about the details of day-to-day operations.

  10. Donna says:

    Thanks everyone!

  11. shahed says:

    It is needed.
    In today’s barren landscape ,the need of human beings in need remains.It is necessary to tend to it to get him over the bridge in these turbulent times,& get him settled .
    So the need in gender based activities,poverty alleviation,health & food security,energy,climate change remains

  12. Allen says:

    I’d love to have permission to use your carton in my blog.

    The image is.
    http://blog.globalgiving.com/wp-content/uploads/2009/04/the-computer-demands-a-blog.gif

    Do you know who the artists is?

  13. Marc Maxson says:

    Looks like we’ve decided to keep a blog. Personally, I’d like to see ours look more like http://www.socialedge.org – where each staff member has their own topic to manage. Also- we’re going to try and post responses to the other blogs we read, and END the practice of forwarding them around the office via email with “read this”…

  14. Marc Maxson says:

    Allen – the cartoon is probably from someone else on the net. Have you looked in google images under the same name for the original source?

  15. John Hunter says:

    Yes you should have a blog. Write about success stories. I would also like long term studies of benefits the projects (and project types – like microcredit), but I don’t think there are many. Point to such resources if they exist would be great. I found you and donated based on a blog entry on another blog http://ourdelhistruggle.com/2009/08/18/an-important-time-to-give/