Fundraising Their Way to the Top

Posted by alison on February 21st, 2008

With today’s official announcement of the America’s Giving Challenge champions, this large-scale experiment enters the annals of fundraising history – having inspired more than 48,000 people to give $1.2 million to their favorite causes and organizations, using social networking and Web 2.0 tools. But at the end, the Challenge was all about tenacity, networking, and good old-fashioned hard work.

Congrats to the GlobalGiving America’s Giving Challenge Champions, each of whom will receive $50,000 for their chosen cause in addition to the money they raised! Their tales of fundraising are amazing. See if you can match the description to the champion!


Michele Martin
, Philadelphia, PA (supported by Beth Kanter): Sharing Foundation/Route Out of Poverty for Cambodian Children (1,650 donations/$41,673 raised).

Erin Kelly, Fredericksburg, VA: Students Helping Honduras/Fuel Efficient stove for 300 Hondurans in need (1,639 donations/$28,796 raised).

Scott Beale
, Wilmington, DE: Atlas Service Corps/Invest in International Development Leaders (1,615 donations/$32,021 raised).

Suzanne Plopper, Chester, CA: Friends of Burkina Faso/Education for 900 Rural Girls in Burkina Faso (1,598
donations/$41,879 raised).

(A) This University of Mary Washington student entered the competition with only 9 days to go, championing a project that is tackling the fourth-most lethal killer in the developing world…

(B) She mobilized an enormous network of returned Peace Corps volunteers, one of whom even crafted this ditty: Awa had a little lamb / His fleece was filled with fleas / But every year Awa went to school / He paid her fees…

(C) She tirelessly poked, prodded, tweeted, blogged and wiki-ed her cause to the top – not sleeping for the last two days of the Challenge and even inspiring a room service waiter in a hotel she was staying at to give… (read more about her giving exploits).

(D) With his wife, he hosted a feverish, impromptu phone-a-thon on January 30th, generating 400 donations for their cause and pushing them firmly into the winner’s circle.

(answers – A/Erin, C/Michele and Beth; B/Suzanne; D/Scott)

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4 Responses to “Fundraising Their Way to the Top”

  1. Allen Taylor says:

    I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.

    Allen Taylor

  2. Beth Kanter says:

    I love the match the cheese!

  3. […] America’s Giving Challenge Champions have been announced. This experiment/competition to see how web 2.0 tools can be used for fundraising has gotten a ton […]

  4. Lubanga says:

    We would also like to be helped in the fundraising struggle weaer in, we are not so much equiped with this information. Thanks.
    Lubanga
    Programme manager
    Chiindren in need-Uganda.